| Brand Name? | ECPAT New Zealand |
| Brand Description? | End Child Prostitution, Child Pornography and Trafficking of Children for Sexual Purposes. Child rights & protection agency working to prevent child sexual exploitation and abuse. |
| Why do you need Ad Aid's help? | ECPAT is a global network - well recognised in many countries e.g. UK & Sweden but not here in NZ. Poor public recognition of ECPAT and its work make it difficult to create the impact we want to have in this important area of childrens rights & protection. |
| What is your current brand website? | http://www.ecpat.org.nz |
| Do you have a positioning statement? If yes what is it? | Every Child's Right - Freedom from Commercial Sexual Exploitation and Abuse |
| Is your board in agreement that your brand identity could be improved? | Yes |
| If a new brand identity could convey two things about your organisation what would they be? | Concerned people can take action to protect children |
| Where is your brand identity used? | website, publications, campaigns, cards, leaflets, letterheads |
