| Why do you need AdAids help? | As a not for profit organisation we would like Ad Aids help to get our image into the community so we can help more people. |
| What is the issue or problem your organisation responds to and who does it affect? | We provide baby clothing, equipment, informatin etc to new and expectant mothers and their families/whanau. |
| How could an advertising campaign help? What is the single biggest objective? | Our biggest objective is to become better known within the communities so we can help more people. |
| Who is your target audience for a campaign? | Parents |
| If you need a campaign that requires a direct response for the public what resources do you have to manage this? | national website and co-ordinator/office |
| How will you be able to measure the results? | each branch/area records statistics of every client which is forwarded to the National office on a monthly basis (which includes how the client found out about our service). any increases would be monitored this way. |
| Do you wish this campaign to work nationally or in a local region only? | Nationally |
| What timing challenges does this campaign present if any? | None |
| Do you have any previous campaigns created for you by an advertising or design agency? When and which agency? | False. When: . Which agency |
