| Why do you need AdAids help? | To rasie funds for and awareness of our unique personal safety programmes for children. |
| What is the objective of a public relations campaign? | To raise funds and to raise awareness of the unique and fun way children can learn effective safety skills in the same way they learn how to swim. |
| What is the key message you want to send? | Children need safety skills and can learn and use them effectively. We want every NZ child to have KIDPOWER just lke we want them to know how to swim. |
| Who is the target audience of the public relations campaign? | Corporates and parents |
| What is the desired action you'd like to make? | Targeted campaign at corporates and parents. |
| What are the outcomes you would like to see? | Gain a national sponsor for our capacity building project and nationwide PR campaign. |
| What are the issues affecting this campaign? | There are no serious issues. |
| Are your board in agreement with this initiative? | True |
| Is this timing sensitive? | True |
