| Why do you need AdAids help? | To rebrand the organization by changing its name and lifting its profile in the Auckland region. |
| What is the issue or problem your organisation responds to and who does it affect? | The Trust assists families who are experiencing difficulties parenting and raising their children in a safe and core environment. |
| How could an advertising campaign help? What is the single biggest objective? | Increasing awareness of the assistance and help available to families (parents). |
| Who is your target audience for a campaign? | Social services and health agencies |
| If you need a campaign that requires a direct response for the public what resources do you have to manage this? | Staff who can provid information/explanations/materials. |
| How will you be able to measure the results? | Increased referrals. |
| Do you wish this campaign to work nationally or in a local region only? | Locally |
| What timing challenges does this campaign present if any? | Needs to have a clear window so that the message can get through clearly. |
| Do you have any previous campaigns created for you by an advertising or design agency? When and which agency? | False. When: . Which agency |
