| Why do you need AdAids help? | Our car seat rental schemes are run on a not-for-profit basis and we don't have a marketing budget or expertise in this area. We find many new parents are unaware of the option of hiring a car seat through Plunket. |
| What is the objective of a public relations campaign? | Ensuring children travel safely in cars. |
| What is the key message you want to send? | Keep kids safe in cars - hire a child seat from your local Plunket car seat rental scheme and we'll help you install it. |
| Who is the target audience of the public relations campaign? | Target Audience |
| What is the desired action you'd like to make? | If you're pregnant, ring us to book your infant seat. |
| What are the outcomes you would like to see? | Increase in number of hired infant seats through our local Plunket car seat rental schemes. |
| What are the issues affecting this campaign? | Competition from commercial operators such as Baby Factory (where parents don't get help with installing seat in car). Lack of funds. |
| Are your board in agreement with this initiative? | True |
| Is this timing sensitive? | False |
