| Why do you need AdAids help? | Mission
To support Children's Day as an on-going tradition, through community ownership and widespread participation.
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| What is the issue or problem your organisation responds to and who does it affect? | What are the main services provided by the organisation?
Promoting the uptake of Children's Day throughout New Zealand to individuals, groups, ELCs, Schools and communities. Providing resources for event organisers to use as part of their event ie action packs, stickers, posters, advertising event on website
Who are the services delivered to? e.g. school children in low decile schools?
To schools, early learning centres, Ko hanga Reo , community organisers, local government. An emphasis on minority communities, Maori, Pacific, Migrant and refugee communities
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| How could an advertising campaign help? What is the single biggest objective? | Key Objectives
.To promote a national focus on children.
.To heighten awareness of the importance and needs of children.
.To motivate New Zealand society at all levels to appreciate and support children.
Children's Day
• has a celebratory and an educational aspect; celebrating the special nature of childhood and suggesting practical ways to enhance and improve the lives and opportunities of children and young people.
• is an inclusive Day for all children.
• celebrates the gift of positive relationships between adults and children. Key messages embody the activities parents, caregivers and communities are encouraged to include in the lives of children. The most important of these is 'Giving time' followed in any order by:
o .Love and affection.
o Praise and encouragement.
o Listening and talking.
o New experiences.
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| Who is your target audience for a campaign? | Public |
| If you need a campaign that requires a direct response for the public what resources do you have to manage this? | In house resources plus significant volunteer assistance |
| How will you be able to measure the results? | Quantitative and Qualitative |
| Do you wish this campaign to work nationally or in a local region only? | Nationally |
| What timing challenges does this campaign present if any? | Will advise |
| Do you have any previous campaigns created for you by an advertising or design agency? When and which agency? | False. When: . Which agency |
