| Why do you need AdAids help? | To help publicise the awareness week. Alzheimers Auckland will do a major media campaign in 2007 but for 2006 no funding and tight timeframes mean publicity is key. |
| What is the objective of a public relations campaign? | To increase overall awareness of and donations to Alzheimers Auckland Inc during Annual Appeal week. |
| What is the key message you want to send? | Participate in Cuppa for A Cause during Alzheimers Awareness week and help support more than 9,000 Aucklanders affected by dementia. |
| Who is the target audience of the public relations campaign? | Public |
| What is the desired action you'd like to make? | To encourage as many Aucklanders as possible to participate in Cuppa for a Cause and activating as much ongoing community heart-and-mind support for all people affected by Alzheimers or other dementias. |
| What are the outcomes you would like to see? | Increased awareness of Alzheimers Auckland Inc and the services we offer. Reduced stigma and increased understanding of people with dementia. Increased donations from the Auckland public. |
| What are the issues affecting this campaign? | Regionality! There are 23 member organisations throughout New Zealand and we need to confine our Cuppa for a Cause call-to-action to our catchment area - which extends from Rodney District through to the Counties/Manukau border.
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| Are your board in agreement with this initiative? | True |
| Is this timing sensitive? | True |
