| Why do you need AdAids help? | To reach a wide section of the communities throughout New Zealand. |
| What is the issue or problem your organisation responds to and who does it affect? | The needs of pregnant/recently pregnant woman and/or their family/whanau. It affects the woman, unborn child, new born child, father, other siblings, extended family. |
| How could an advertising campaign help? What is the single biggest objective? | It would help raise the profile so that those that need our services know we exist, how to contact us and what we do. |
| Who is your target audience for a campaign? | Public |
| If you need a campaign that requires a direct response for the public what resources do you have to manage this? | Website/e-mail |
| How will you be able to measure the results? | Increase in client numbers. We keep records ie statistics on how people found out about Preganancy Help. |
| Do you wish this campaign to work nationally or in a local region only? | Nationally |
| What timing challenges does this campaign present if any? | None - although 2006 is our 30th anniversary. |
| Do you have any previous campaigns created for you by an advertising or design agency? When and which agency? | False. When: . Which agency |
