| Why do you need AdAids help? | We do not have the funding to spread the word of our work out. In addition we do not have a Marketing and Communications Manager as this role has not been funded despite being put forward |
| What is the objective of a public relations campaign? | To increase the awareness of Special Olympics. At present, our volunteers are above 40 years of age (generally). We need to improve our image and spread the word to the younger generation so that we have new blood and younger volunteers |
| What is the key message you want to send? | Special Olympics Needs Volunteers |
| Who is the target audience of the public relations campaign? | Public |
| What is the desired action you'd like to make? | Unsure |
| What are the outcomes you would like to see? | The public is more aware of the works of Special Olympics |
| What are the issues affecting this campaign? | Unsure |
| Are your board in agreement with this initiative? | True |
| Is this timing sensitive? | False |
