| Why do you need AdAids help? | We are approaching our 25th Anniversary year and as a "Not for Profit" organisation we do not have the financial resources to undertake such a large scale PR campaign on our own. |
| What is the objective of a public relations campaign? | To build awareness and knowledge of anxiety disorders at the core of social and health disabilities irrespective of age, culture and socio-econimic background. |
| What is the key message you want to send? | Prevention and treatment in the early stages to ensure that children and their parents are aware of the long-term and serious repercussions of an untreated anxiety disorder. |
| Who is the target audience of the public relations campaign? | Public |
| What is the desired action you'd like to make? | Awareness through a national campaign via TV and radio. |
| What are the outcomes you would like to see? | Funding put in place by central government and corporate enterprises to educate in schools and implement treatment programmes nationwide so as to prevent longterm social and health issues such as alchohol / substance abuse, school / work absenteeism, relationship issues, poverty and suicide. |
| What are the issues affecting this campaign? | A total lack of public awareness of anxiety disorders and the stigma that surrounds mental health issues. |
| Are your board in agreement with this initiative? | True |
| Is this timing sensitive? | False |
