| Why do you need AdAids help? | To increase funding support in order to meet the growing demand for our service |
| What is the objective of a public relations campaign? | See above |
| What is the key message you want to send? | Invest in the youth who are our future |
| Who is the target audience of the public relations campaign? | Corporates and parents |
| What is the desired action you'd like to make? | Enquiries for more info on what we achieve and why they should become "investors" |
| What are the outcomes you would like to see? | Enquiries leading to increased funding |
| What are the issues affecting this campaign? | Youth at risk |
| Are your board in agreement with this initiative? | True |
| Is this timing sensitive? | False |
