| Why do you need AdAids help? | we have no media or PR budget and rely entirely on grants/fundraising |
| What is the issue or problem your organisation responds to and who does it affect? | We help low income women feel great by providing them with good quality clothes, grooming advice and interview tips so they can successfully transition back to work. Last year we dressed around 800 women in Auckland alone. |
| How could an advertising campaign help? What is the single biggest objective? | To boost awareness amongst professional mid to upper income women, over time to become one of their preferred charities. |
| Who is your target audience for a campaign? | Target Audience |
| If you need a campaign that requires a direct response for the public what resources do you have to manage this? | nationally 5 Dtess for success affiliates in Auck, Nthland, Ham, Wgn and ChCh. Drop off points in most centres, usually local drycleaners collect on our behalf. We may test response in Auck only to begin with. |
| How will you be able to measure the results? | Donations to our 0900 line
Amount of clothing donated
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| Do you wish this campaign to work nationally or in a local region only? | Locally |
| What timing challenges does this campaign present if any? | We'd like to co-incide with Fashion Week in September as it also co-incides with Spring clean timing. We'd like a media sponsor and a retail fashion sponsor. |
| Do you have any previous campaigns created for you by an advertising or design agency? When and which agency? | True. When: Just briefed in. Which agency Dashwood Design/colenso |
