| Why do you need AdAids help? | To increase public awareness. We are all volunteers working for all New Zealanders. We need help to enable us to continue what we started 5 years ago. |
| What is the objective of a public relations campaign? | Raise SST profile and grow membership. Attract Sponsorship and show how a relationship with SST can be beneficial to all concerned. e.g. Insurance or Security Company(s). We are bringing 2 controversial speakers to NZ to ensure the crime/prison debate does not lose momentum. We wish to become the single most effective Justice Watchdog and Victims Advocate. |
| What is the key message you want to send? | There needs to be public ownership of the rising level of crime in our community. There needs to be political motivation to make sensible changes to legislation. Anyone can become a victim of a serious crime at anytime. There are 2 murders happening every week in NZ. We are the only organisation in NZ who advocate for victims of serious crimes. We are a neutral organisation working with any organisation to effect positive outcomes for victims. |
| Who is the target audience of the public relations campaign? | Public |
| What is the desired action you'd like to make? | Suggestions?? |
| What are the outcomes you would like to see? | Greater public awareness, increased membership and serious sponsorship. We have public support. We need the public to realise we are totally reliant on membership growth, public financial support, and sponsorship. We can be their voice. |
| What are the issues affecting this campaign? | Lack of funding. |
| Are your board in agreement with this initiative? | True |
| Is this timing sensitive? | False |
