| Why do you need AdAids help? | The NZST requires the assistance of AdAid to market this online resource to the aforementioned groups. |
| What is the objective of a public relations campaign? | To promote this online funding resource to as many disability consumers, their families, employers, and health care and rehabilitation providers as possible. |
| What is the key message you want to send? | 1. A single repository funding resource is now available detailing return to work support funds 2. This is the internet address to access this info |
| Who is the target audience of the public relations campaign? | Target Audience |
| What is the desired action you'd like to make? | 1. Postcard sized promotional cards sent to all NZST members, health care & rehabilitation providers, copies in the spinal units, and copies available for employers; 2. Press releases; 3. Advertising in national newspapers; 4. Articles in relevant employment magazines and newsletters. |
| What are the outcomes you would like to see? | Disability consumers, their families, employers, and health care and rehabilitation providers utilising the online resource. |
| What are the issues affecting this campaign? | Had planned to launch funding resouce in April but can delay this to accommodate AdAid if neccessary. |
| Are your board in agreement with this initiative? | True |
| Is this timing sensitive? | True |
