| Why do you need AdAids help? | Help breakdown the barriers and stigma that prevents males from seeking help. Promote Male Survivors of Sexual Abuse Trust as a point of contact. |
| What is the issue or problem your organisation responds to and who does it affect? | We provide support, education and advocacy for males recoverying from sexual child abuse. We are the only agency providing this free service in New Zealand. |
| How could an advertising campaign help? What is the single biggest objective? | The cost for our agency to fund a TV commercial, we are reliant on funding from Charitable Trusts, COGS and the Lottery Board to fund our office. |
| Who is your target audience for a campaign? | Public |
| If you need a campaign that requires a direct response for the public what resources do you have to manage this? | We can be contacted by mail, phone (answer phone) and email. We can also link the campaign to our website. |
| How will you be able to measure the results? | Response from males and/or their supporters. Some clients contact with us is initiated by their parents, partners or supporters. |
| Do you wish this campaign to work nationally or in a local region only? | Nationally |
| What timing challenges does this campaign present if any? | Nil |
| Do you have any previous campaigns created for you by an advertising or design agency? When and which agency? | False. When: . Which agency |
