| Why do you need AdAids help? | Because 1. StarJam’s success is primarily dependent on people knowing about it and experience ‘being jammed’
2. We currently have no funding for the creation of any type of media campaign.
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| What is the issue or problem your organisation responds to and who does it affect? | Prejudice against people with disabilities. There are 200,000 young people (under 25) with disabilities in NZ. StarJam creates a platform of empowerment for these young people, who in turn provide inspiration, motivation and compassion for our society. |
| How could an advertising campaign help? What is the single biggest objective? | An advertising campaign could help generate income for StarJam, increase StarJam's brand awareness and promote StarJam's vision at large. Biggest objective is for StarJam to become a household name. |
| Who is your target audience for a campaign? | Target Audience |
| If you need a campaign that requires a direct response for the public what resources do you have to manage this? | We currently have 3 people working in the StarJam office fulltime and by 1st April intend to have a fourth. Managing Rising Star Sponsorship and enquiries generated from TVC would be the full responsibility of one of the staff members |
| How will you be able to measure the results? | 1. Number of phone calls received
2. Number (Reduced) of people who ask “What is StarJam” when you speak to someone and say ‘I’m from StarJam’.
3. Probable increase in donations.
4. Probable increase in numbers of young people with disabilities wanting to join.
5. Probable increase in numbers of volunteers wanting to assist.
6. Probable increase in desirability for people to become paid staff.
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| Do you wish this campaign to work nationally or in a local region only? | Nationally |
| What timing challenges does this campaign present if any? | none |
| Do you have any previous campaigns created for you by an advertising or design agency? When and which agency? | False. When: . Which agency |
