| Why do you need AdAids help? | The Trust provides a range of approved parenting councelling services, which are not well known and are fighting for space in a cluttered market. A number of these services are at no cost to the refferal agency or client. We need to have a strategic campaign to rebrand the prganization and also to lift the awareness of referrers to the services provided by the Trust in the Auckland region. |
| What is the objective of a public relations campaign? | To increase public awareness of the work of the Trust. |
| What is the key message you want to send? | There is help and support available to families (parents). |
| Who is the target audience of the public relations campaign? | Social services and health agencies |
| What is the desired action you'd like to make? | Advertisements in the Yellow Pages, market research about where clients receive information about ATWC, create a calendar, note pads, bus stop advertising, handouts/flyers/brochures. |
| What are the outcomes you would like to see? | Increased awareness of ATWC's services and increased referrals. |
| What are the issues affecting this campaign? | Making the campaign different from other and highlighting all the Trust's services. |
| Are your board in agreement with this initiative? | True |
| Is this timing sensitive? | False |
