| Why do you need AdAids help? | We work in a difficult subject area which is difficult to promote sensitively. |
| What is the objective of a public relations campaign? | To raise awareness in the wider community of the effects of brain injury and promote an attitude of risk management to brain injury prevention |
| What is the key message you want to send? | That brain injury is very common but hidden in our community but can have long lasting and wide reaching effects, and so we need to limit/minimise risk in our behaviour as the only cure for brain injury is prevention. |
| Who is the target audience of the public relations campaign? | Public |
| What is the desired action you'd like to make? | To have a robust campaign for Northland during our Brain Injury Awareness Week in June 2006 |
| What are the outcomes you would like to see? | An improvement of understanding of risk and change of attitude to risk taking behaviour. |
| What are the issues affecting this campaign? | Time to prepare and design a campaign that will treat the subject in an easily understod way and that is sensitive to our client group. |
| Are your board in agreement with this initiative? | True |
| Is this timing sensitive? | True |
