| Why do you need AdAids help? | To raise funds and awareness of our unique personal safety programmes for children. |
| What is the issue or problem your organisation responds to and who does it affect? | The fear of being bullied, intimidated or assaulted diminish the quality of life, the fund and the options for young people in Auckland. KIDPOWER can make a real, lasting and huge difference. It is often life changing and gives young people the realisation that they 'have it all' to lead the lives they want. |
| How could an advertising campaign help? What is the single biggest objective? | Raise awareness of how KIDPOWER can empower children to keep safe, believe in themselves and act wisely - and help parents have peace of mind. |
| Who is your target audience for a campaign? | Parents |
| If you need a campaign that requires a direct response for the public what resources do you have to manage this? | We have an 0800 number, staff in Auckland and in Nelson that can respond to local advertising campaigns. |
| How will you be able to measure the results? | Through statistical data collection and our databse. |
| Do you wish this campaign to work nationally or in a local region only? | Locally |
| What timing challenges does this campaign present if any? | Timing needs to be discussed to ensure best possible combination with running projects. |
| Do you have any previous campaigns created for you by an advertising or design agency? When and which agency? | False. When: . Which agency |
