| Why do you need AdAids help? | The Cystic Fibrosis Association cannot afford the high cost of commercial engagement with a PR firm and prefers instead to target its fundraised money toward direct service provision. |
| What is the objective of a public relations campaign? | To raise awareness of Cystic Fibrosis as a condition and promote research into the condition (and support for that research) |
| What is the key message you want to send? | That a cure is out there somewhere and one of the barriers to finding it, is money |
| Who is the target audience of the public relations campaign? | Public |
| What is the desired action you'd like to make? | not answered |
| What are the outcomes you would like to see? | Increased awareness of what Cystic Fibrosis is and greater support for research through the Cystic Fibrosis Association |
| What are the issues affecting this campaign? | Lack of capacity. We are a small team supporting 12 voluntary branches. |
| Are your board in agreement with this initiative? | True |
| Is this timing sensitive? | False |
